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DIY KERAZON KIT: $40

What is a Brazilian Blowout?

The Brazilian Blowout is a specific brand of semi-permanent protein treatment that helps reduce frizz and smooths the hair cuticle for shinier, silkier hair. And, unlike relaxers or Japanese hair straightening, Brazilian Blowouts do not permanently alter the hair’s texture and require no down time. The terms “Brazilian Blowout” and “keratin treatment” are often used interchangeably, but there’s a key difference: Brazilian Blowouts are a specific brand name of liquid keratin treatment that are often mistakenly used as an umbrella term for all keratin treatments (similarly to how the brand name Kleenex is often used to refer to all facial tissue). As such, a true Brazilian Blowout can only be performed in-salon by a stylist who has been specifically certified in Brazilian Blowouts. However, with the proper precautions, you can recreate similar Brazilian Blowout effects with a DIY keratin treatment.

How do Brazilian Blowouts work?

Brazilian Blowouts consist of applying a liquid protein solution to the hair. This solution adds a protective layer around your strands, coating the cuticles so that they appear fuller, smoother and shinier. These treatments last 3-6 months depending on your hair type, but there isn’t a hair type that can’t consider getting the job done. Even if your hair is more fine, fragile, or already chemically treated in some way, your Brazilian Blowout can be altered in its potency to accommodate your hair and still provide a smoother outcome. One of the perks to Brazilian Blowouts is that you don’t need to avoid washing it for days afterward, and from there, the treatment can last for three to six months with proper care.

Can You Give Yourself a DIY Keratin Treatment or Brazilian Blowout?

Remember, the Brazilian Blowout is a specific brand name of an in-salon liquid keratin treatment, so you can’t get a true Brazilian Blowout without a certified stylist. However, it is possible to create a similar result with a more DIY-friendly keratin treatment at home. Consequently, improper application of that professional product or poor ventilation can cause serious health complications.